The State of the Gift Card [INFOGRAPHIC]

Did you know that gift cards are the number one item on Americans’ wish lists? The statistics shown in this infographic reinforce what we all know – selling gift cards just makes sense! After being wowed these statistics, continue through the newsletter as we highlight ways for you to increase your gift card sales heading into the final stretch of the holiday season

Have You Tried These Gift Card Promotion Ideas?

You’ve got the slick gift card display at the check-out counter. You’re also offering gift cards for sale on your website, but you are still struggling to realize a lift in your overall gift card purchases. Try these simple but effective ideas that you may not have considered for improving the promotion of your gift cards.

6 Big Gift Card Sales Mistakes

Consumers were eager to make purchases for themselves and their loved ones, and chances are that you were ready to participate by offering gift cards. But selling gift cards is more than just throwing up a display stand with some plastic cards and envelopes. Are you making any of these gift card mistakes

4 Ways Social Media Helps You Sell Gift Cards

It’s true that gift cards can boost sales during the holidays and help you generate revenue through the year – but all of your competitors are going to be competing with you to a big slice of the gift card pie this season. Sure, you can place the cards by the registers and put marketing materials in your store – but are you doing anything your competitors aren’t? Here are four ways you can use social media to sell and promote your gift cards.

Our Welcomes and Congratulations!

We are excited to announce our newest additions to the BEC POS team! Please welcome:

• Dottie Shannon- Accounting
• Patrick McDermont- Aloha Support Speciality, Implementation Department
• Anthony Moscardino – POS Technical Support Specialist, Customer Service Deparment

A big CONGRATULATIONS goes out to Tia Kelly, who has been promoted to Administrative Assistant!